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  • Writer's pictureThe ILNA Team

Recap: Cyber Fashion Week 2020

There's a new fashion event in town and it's inclusively digital! Founded in 2020 by Palestinian fashion brand tRASHY CLOTHING in support of the global creative community during COVID-19, Cyber Fashion Week is here!

As the outcome to the COVID-19 pandemic remains unclear, most industries, businesses, freelancers, and many others affected by the pandemic are struggling to adapt and predict the way forward. As such, the need for a platform such as Cyber Fashion Week is needed more than ever.

While the conditions continue to be uncertain, Cyber Fashion Week has proven to be a beneficial tool for individuals within the entertainment and fashion industry, highlighting the global creative community during these uncertain times.

To further encourage the significance of social distancing - international fashion brands, artists, musicians, and models have united digitally from May 25-30th to combine the intersections of fashion, music, art, photography and performance.

Creatives from New York, London, Jerusalem, Amman, Reyjkavik, and more have joined forces collectively to support one another. The events and activities which took place included digital look books, 3D model art, digital sketching edited onto model photos, FaceTime shoots, live DJ sets, music performances recorded on webcams, virtual styling, and virtual after parties.

Below are our top highlights from the event! You can catch Cyber Fashion Week on Instagram.

tRASHY Clothing at Cyber Fashion Week

Palestinian fashion brand tRASHY Clothing debuted their 3D runway, which is a showcase of past, present, and future collections of the Palestinian brand. The 3D runway also included a sneak peak of a look from the AW20 collection show which got postponed due to COVID-19. tRASHY also had their customers and friends of the brand scan themselves wearing tRASHY pieces to be animated into this virtual runway show, where scans were sent in from all around the world.

Program 404 FreedomNotFound.exe // unable to connect: Palestine, in collaboration with La Comedi.

Artwork was designed by Palestinian Feras Sobh (La Come Di co-founder). 404 FreedomNotFound is Sobh’s personal creative expression of his country’s struggle. Sobh explains the difficulties in being issued only a Palestinian refugee travel document

“I always lived without an identity. Everyday life becomes harder as my life decisions are now based on if a country would let me in or not. It feels like the world has abandoned us and for the past 70 years has been trying to erase us. It’s just not fair for anyone to have their freedom stripped from them at birth.”

The garment release came with an Augmented Reality app feature making the graphics come to life.

One and Four Studio debuted the “UGLY DRESS." The idea came after the brands designer Engy Mahdy moved to a more digital platform for design during these times. Engy continued to challenge herself by designing her new collection on a 3D software that allows for samples to happen instantly.

Engy says she created the dress during a time where everyone has probably been inactive, where the aim of the dress is to accentuate all the things individuals might not want happening to their bodies but inevitably may if things don't start moving again.

Images and video credits: Cyber Fashion Week.

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