Fashion Trust Arabia (FTA) is an annual non-profit organization that aims to provide financial and business support as well as international recognition to the dynamic fashion designers in the MENA region.
Fashion Trust Arabia launched in September 2018 under the patronage of HH Sheikha Moza Bint Nasser as Honorary Chair and co-Chaired by HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares, Founder of Fashion Trust.
FTA is the only initiative of its kind operating in the Arab world, dedicated to finding and nurturing talented designers.
Following the success of the BFC Fashion Trust in the UK, which has established itself as a key supporter of British designers who have gone onwards to build global brands, Fashion Trust Arabia was conceived to offer the same opportunities.
FTA strongly believes that the MENA region boasts an incredibly dynamic and creative potential in fashion, where talented designers are increasingly being afforded global recognition.
FTA held their 2020 inaugural ceremony virtually this year, live streaming the event via Zoom through the official FTA Facebook page. Below are the 2020 winners from each category. Congratulations to all the finalists and winners.
Zeid Hijazi is a Jordanian/ Palestinian fashion designer who lived his entire life dreaming about a utopian Middle East. For his Takween residency he challenged himself to create clothes that are more accessible.
According to Zeid, a Zeid Hijazi woman is the woman he sees. “I had to look around me to realise: dress the woman you see. Step away from big volumes and shapes and focus on sportswear with an edge emphasising sharp tailoring. I created cuts that are accessible, yet have what I believe is a sportswear element,” he says.
via: ILNA COLLECTIVE
Stay up-to-date with Zeid Hijazi here.
Born in London, raised in Beirut, Andrea developed a great passion for sketching and designing at a young age. To fulfill her dreams of becoming a fashion designer, Wazen moved to Paris and specialized at the Istituto Marangoni Italian fashion school where she discovered and was appreciated for her skills in shoe designing.
In 2010 Wazen relocated to London where she was trained under the tutelage of Rupert Sanderson and Christian Louboutin, both leading footwear brands in the fashion industry. Wazen in parallel also attended shoe design courses at the renowned Central Saint Martins School of Arts.
Wazen’s time spent in both major fashion capitals helped forge her inspiration and urge to finally create her own footwear brand, where she presents high quality handmade shoes for women, designed and produced in Beirut.
via: Andrea Wazen's official website.
Stay up-to-date with Andrea Wazen here.
Saudi Arabian-born designer, Yousef Akbar launched his contemporary evening wear brand in 2017.
Labeled as the ‘Picasso of fashion design’, Akbar creates a narrative with his collections to evoke emotional undercurrents of everyday life. Fascinated by the interaction of material and body, Yousef Akbar is about challenging convention in cutting and construction of garments while maintaining elegance and femininity. “My designs are the voice I use to deliver my message to the world, in the form of fabric worn on the body.” - Yousef Akbar
via: Yousef Akbar's official website.
Stay up-to-date with Yousef Akbar here.
AMMANII Jewelry was born from the desire to tell stories and untie women while transcending cultural barriers. There is a shared journey of hope and revived dreams translated through every design, meant to provoke courage and inspire a vision of a global sisterhood with a purpose of creating a better tomorrow. The stories overlap, and the common thread is that they share is a desire to find fulfillment, purpose and courage to live their dreams against all odds and circumstances.
CEO and founder Amany Shaker used her background in humanitarian global work in peace-building and conflict resolution for women to create timeless pieces that help women to understand cultures outside of their own.
via. AMMANII's official website.
Stay up-to-date with AMMANII here.
Omer Asim is a Sudanese designer living and working in London. He graduated from The Bartlett School of Architecture before completing a postgraduate at the London School of Economics and Political Science. After a short stay with the United Nations Development Program he started training as a psychoanalyst. During his psychoanalytic training he became fascinated with clothing and appearance in relation to mind and body.
Asim learnt his craft through a number of internships starting with Maurice Sedwell of Savile Row and ending at Vivienne Westwood. Before freelancing in the industry, Asim attended Central Saint Martins specialising in creative pattern cutting. He launched his label in 2011.
His design process does not rely on sketching or theme inspirations. The focus is on substance and craft to un-design a solid silent aesthetic. Modern shapes, cuts and textures mix with primitive elements to create a sense of regressive future.
via: Show Studio
Stay up-to-date with Omer Asim here.