HOW TO: Improve Your Email Marketing

Email marketing is one of the most efficient ways to stay connected with your customer while simultaneously promoting your business. It's a great way to connect with your customer, without the need for pricey advertising space. Here are 8 simple ways to improve your email marketing:


Address customers by their names: customers want to feel special, they want the email to feel personal. Adding their name will most likely intrigue them.


Don't rely on automation: Email automation is helpful; however, it should never replace personalised answers to customers queries.


Don't repeat content: don't send out the same old content by repeating your campaigns.


Captivating headline: subject lines should grab attention and spark curiosity. It should intrigue the reader to click inside the email.


Optimise and retest your emails: always optimise and test your email campaigns. Keep refining to increase the quality of your emails. It takes time.


Be mobile friendly: all emails should be optimised for mobile phones since a high percentage of people access the internet exclusively through their mobile devices. Your email format should automatically adjust to their a phones screen.


Decrease email size: when sending an email, a large format may be blocked by some serves. As such, you need to decrease your email size by using smaller sizes images, inserting links or embedding videos.


Cater to different clients and groups: every service provider gives analytics and email lists which can be segments based on different criteria, such as the individuals likes and/or dislikes, spending habits, and duration of membership. As such, you are recommended to send emails tailored for the different types of customers based on what you've learned about them.