HOW TO: Improve Your Email Marketing

Email marketing is one of the most efficient ways to stay connected with your customer while simultaneously promoting your business. It's a great way to connect with your customer, without the need for pricey advertising space. Here are 8 simple ways to improve your email marketing:


ONE:

Address customers by their names: customers want to feel special, they want the email to feel personal. Adding their name will most likely intrigue them.


TWO:

Don't rely on automation: Email automation is helpful; however, it should never replace personalised answers to customers queries.


THREE:

Don't repeat content: don't send out the same old content by repeating your campaigns.


FOUR:

Captivating headline: subject lines should grab attention and spark curiosity. It should intrigue the reader to click inside the email.


FIVE:

Optimise and retest your emails: always optimise and test your email campaigns. Keep refining to increase the quality of your emails. It takes time.


SIX:

Be mobile friendly: all emails should be optimised for mobile phones since a high percentage of people access the internet exclusively through their mobile devices. Your email format should automatically adjust to their a phones screen.


SEVEN:

Decrease email size: when sending an email, a large format may be blocked by some serves. As such, you need to decrease your email size by using smaller sizes images, inserting links or embedding videos.


EIGHT:

Cater to different clients and groups: every service provider gives analytics and email lists which can be segments based on different criteria, such as the individuals likes and/or dislikes, spending habits, and duration of membership. As such, you are recommended to send emails tailored for the different types of customers based on what you've learned about them.