About Curated ME

Launched on April 16th 2020, Curated Middle East (Curated ME), is a tailored, quarterly newsletter and digital insights hub powered by LFHM Middle East (, boutique, retail brand development and market research consultancy in Dubai, and Hall and Partners MENA (H&P) (@Hallandpartners), global strategic brand consultancy driven by data and insight.

Curated ME is furnished based on relevant industry-related ’themes’ and offers bespoke insights tailor-made for fashion enthusiasts and retail professionals in MENA and GCC. By integrating data and human perspectives to guide readers through the transformative retail landscape, it supports brand managers, designers, CEOs, merchandisers, editors and more to create distinct brand strategies.

The concept of Curated ME was developed by LFHM ME Founder, Judy Daghestani (@judydaghestani), in late 2019, after having experienced firsthand from working in her previous marketing jobs at global luxury retailers in Dubai, that timely and digestible regional insight such as consumer feedback, competitive analysis and culture & innovation news was not readily available during strategy planning.

Judy teamed up with global partner research and strategy agency, Hall and Partners MENA to mutually support their readers with not only retail ‘news’ but also real time consumer insights and opinions from regional experts in order to inspire and instigate powerful ideas that will help disrupt the industry and fulfill gaps in the market. Using primary and secondary research, the Curated ME Team provides their ‘two cents’ on how to use such information to formulate winning strategies.

Curated ME is free and available to the public. Register on the website and follow the latest news on LinkedIn and Instagram to stay up to date. #CuratedME About LFHM Middle East

Founded by Luxury Marketeer and Consumer Insights Enthusiast, Judy Daghestani, in 2019, LFHM Middle East is a brand’s very own eyes and ears to the inner-thoughts of its key shoppers. It is a boutique, retail-focused, cultural insights & brand development consultancy based in Dubai, UAE, that creates knowledgeable inspiration out of qualitative evidence derived from innovation and culture. Using research as evidence, LFHM supports emerging, regional fashion and accessories brands identify gaps in the market, innovate to their best potential, find new distribution & pricing opportunities and create new lasting partnerships. For more information, visit or contact

About Hall and Partners MENA Hall and Partners MENA, part of H&P Global is a strategic brand consultancy, is powered by data and insight. H&P helps brands create commercially and emotionally rewarding relationships, closing the ‘relationship gap’ between people, brands and business. For more information, visit or contact